A Fractional CMO Focused on Association Marketing & Membership Experience

Dr. Catherine Lada, D.Sc., CAE, AAiP, is a marketing executive with 20+ years of experience leading growth, branding, and member engagement for associations and small businesses. Her work combines audience insight, full-funnel marketing, and AI-powered innovation to drive real outcomes — not just activity. She holds a Doctor of Science in Information Systems & Communications, is a Certified Association Executive, and a certified Association AI Professional. You can reach her at cathylada@gmail.com.