A Fractional CMO Focused on Association Marketing & Membership

Catherine Lada, D.Sc., CAE, is a strategic marketing executive with 15+ years of experience leading growth, branding, and member engagement for mission-driven organizations. As Chief Marketing & Membership Officer at AAOE, she is spearheading a bold expansion into an adjacent market, aligning brand strategy with data-driven growth. Catherine has a track record of launching high-impact education products, repositioning legacy brands, and building marketing teams that deliver results. Her work combines audience insight, full-funnel marketing, and AI-powered innovation to drive real outcomes — not just activity. She holds a Doctor of Science in Information Systems & Communications and is a Certified Association Executive. You can reach her at cathylada@gmail.com.