cathylada.com | Writing Portfolio

Communications Strategy: Writing and Editing

I use my ability to synthesize data and complex information to create articles, books, sales copy, brochures, web copy, user-friendly job aids, and more.

And, I believe that managing communications and creative production is just as important as producing superb writing. Working collaboratively with content experts, production expediters, art directors, sales people and colleagues is essential to produce a quality communications piece on-time and within budget. Below is a sampling of the work I've written, edited and managed.

Cover Stories

From Bricks & Mortar to Bricks & Clicks - published in Chamber Executive
Balancing the Ask - co-authored with Kari Wise; published in Chamber Executive
Telling the Chamber Story - published in Chamber Executive

Editing

Editor-in-Chief, Chamber Executive magazine, 2004 - 2009
Editor, Essentials for Membership Development. [View book excerpt].

Editor, A Guide to Intercity Visits. [View book excerpt].
Membership, Sales & Nondues Revenue Articles The Secret of my (Sales) Success - published in Chamber Executive Game, Set & Match - Better "Net" Play - published in Chamber Executive Building a Better Bridge - published in Chamber Executive Return to Me - published in ASAE Membership Developments A Virtual Success - published in The Canadian Association Government Affairs Articles Growing Future Political Leaders - published in Chamber Executive A Different Kind of Candidate School - published on acce.org