Resources
Practical tips you can use, covering AI, marketing, and education
An AI prompt that interviews you about your course or webinar, then writes registration questions, end-of-program questions, a 60–90 day follow-up survey, a supervisor version, and an interview guide — all grounded in Kirkpatrick, Phillips, and Brinkerhoff.
Read more →Registrations and completions tell you whether the marketing worked. They can't tell you whether anyone did anything differently once they got back to work — and that's the question that should matter most.
Read more →The most important AI skill might be the oldest one we have. When I look closely at a disappointing AI result, I usually find a question that nobody stopped to ask.
Read more →Most associations already have the education pieces. What's usually missing is a system connecting those pieces into something that actually moves a member from awareness to doing it differently at work.
Read more →Key takeaways from a July webinar with RIMÔN Law for association executives on why AI policy and governance have to work together, and what belongs in each.
Read more →The four skills that actually save your association time, and a free rubric to see where your team stands right now.
Read more →If you have ever stared at a draft marketing persona and wondered whether anyone in your membership would actually recognize themselves in it, this is a workflow worth borrowing.
Read more →In 2015, I spent three years studying how mission-driven organizations grow their impact. More than ten years later, I keep recognizing the same patterns in how associations try to scale AI.
Read more →Adults learn new things badly when they are afraid of getting them wrong. A structured play pilot resolves staff anxiety about AI experimentation — and the research backs it up.
Read more →If you've ever typed something into an AI image tool and gotten back... not quite what you meant, you're not alone. I can't tell you how many tokens I burned through trying to iterate my prompt directly in Nanobanana tha...
Read more →I update my AI in Marketing toolkit every few months because the AI landscape doesn't sit still. This is the fifth revision, and two sections needed real work: copyright and Answer Engine Optimization. If you've download...
Read more →If you are the manager tasked with getting your team to actually use the new AI tools, you have probably noticed the gap. People sit through the rollout webinar. They nod at the policy slide. They favorite the link to th...
Read more →If you've been told to \"implement AI\" at your association and you're not sure where to start, you are in good company. Most association leaders I talk to are somewhere on a spectrum between \"we tried ChatGPT and it didn'...
Read more →In 2025, I led work at two associations on a member microlearning system. We built it. We launched it. And the lesson I learned was not the one I expected.
Read more →If you're an association executive who has tried using AI for a member email or a board memo and ended up with something generic, the issue probably isn't the tool. It's the prompt.
Read more →Done well, your education strategy drives non-dues revenue and member retention at the same time. A key component is your annual conference. But your annual conference is a moment. The question is whether it creates momentum.
Read more →Here's a question I keep coming back to: what actually happens to a webinar after it ends? If your association is like most, the recording gets posted somewhere, maybe a handful of members watch it, and then it quietly fades into the digital archive.
Read more →The Future of Instructional Design Isn’t Courses. It’s Learning Systems.
Read more →'One of the most common complaints people have about AI writing is simple:
Read more →Associations don’t have a content problem. They have an "expertise strategy" problem.
Read more →I read a blog post from .orgSource this week that made me think, and think hard, about how we roll out generative AI. I realized I too was thinking about scaling AI adoption in order to get real business results with a t...
Read more →'Why Intentional Connection-Building Matters More Than Ever
Read more →Most associations measure attendance.
Read more →(Without Replacing Your Instructional Judgment)
Read more →As an association executive who’s built training programs and full curricula for busy leaders and students, I’ve learned that the best learning experiences feel like a conversation—not a lecture. Adults don’t need more c...
Read more →Great prompts aren’t poetry, they’re briefs. The difference between “meh” visuals and campaign-ready images is a clear structure that tells the LLM what matters and what to avoid. Below is a practical guide you can hand ...
Read more →What executives need in AI policies, ethical guidelines, and risk management for marketing and member services.
Read more →I Asked ChatGPT to Help Me Build a Training & Development Assistant — Here’s the Prompt That Worked
Read more →Yesterday, I built my first AI agent in about an hour—with zero coding—using ChatKit and OpenAI’s Agent Builder, right after finishing this LinkedIn Learning course: Build Your First AI Assistant with OpenAI Agent Builde...
Read more →If you’ve ever felt like AI gives you “meh” answers—or worse, confidently wrong ones—you’re not alone. Most of the time, the problem isn’t the AI. It’s the prompt.
Read more →I’ll be honest — I’m deep in the messy middle of learning how to make Agentic AI actually work for me. Not just in theory, not just in a webinar, but in the real, chaotic world of association marketing.
Read more →A key step in writing marketing copy that converts (drives sales, downloads, views, etc.) is a focus on describing product benefits, not features. You should list both, but focus on the benefits of your product or servic...
Read more →Change is Inevitable — Confusion is Optional
Read more →This quick-start guide is intended for professional and trade associations, though anyone can use it. I have nearly 20 years of experience in the association world and have been experimenting with generative AI in market...
Read more →This quick-start guide is intended for professional and trade associations, though anyone can use it. I have nearly 20 years of experience in the association world and have been experimenting with generative AI in market...
Read more →In today's fast-paced association landscape, organizations often find themselves facing the challenge of making strategic marketing decisions without the luxury of a full-time Chief Marketing Officer (CMO). Enter the Fra...
Read more →Hiring a Fractional Chief Marketing Officer (CMO) is a strategic decision that requires careful consideration. To ensure that the candidate aligns with your association's goals and culture, here are the top five question...
Read more →In the dynamic landscape of association management, staying ahead of the curve is paramount. As the digital era continues to reshape the way organizations interact with their members and the public, having a robust marke...
Read more →In the realm of nonprofit organizations, brand building isn't just about aesthetics – it's about cultivating a meaningful connection that drives change. In this post, I'll share actionable strategies and real-world examp...
Read more →I was thinking about the basics the other day, talking with a brand-new to associations communications manager at a small association. We talked about how different mission-driven organizations are from for-profit compan...
Read more →A chief marketing officer (CMO) can measure brand building in a nonprofit association in several ways. Here are a few key metrics to consider:
Read more →As an association marketer, you're likely always looking for ways to improve your marketing strategies and boost your business's bottom line. One approach that can help you achieve this is behavioral economics.
Read more →I was recently working on understanding the member (customer) experience and how it might be impacting brand equity at a large nonprofit professional association. The association is considering whether to undertake a maj...
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